We fix the operational problem first, then build the technology around it — connecting what already works, replacing what does not, and using custom software, automation and practical AI to reduce admin, improve visibility and create a better experience for customers and teams.
Complete the free audit, then choose a full conversation or request a free working prototype after a focused 15-minute call.
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From care homes and nurseries to trades, automotive, fitness, golf and charities. We start with how the business needs to work, then design the software around it.
Problem: Leads, estimates, communications, quotes and jobs needed to move through one clear operational process instead of being chased across separate tools.
Built: An internal operations hub covering leads, estimates, customers, communications, pricing, quotes, job pipeline and schedule planning.
One priority work queue and a much clearer view of what needs attention next.
Problem: Day-to-day nursery management involved children, families, attendance, staff, permissions, finance and safeguarding actions that were difficult to keep visible together.
Built: A role-based nursery hub for children and families, attendance, daily care, staff tasks, communications, onboarding, permissions and operational alerts.
Important actions surface automatically instead of relying on somebody remembering to check.
Problem: A multi-home care operation needed a clearer way to manage enquiries, occupancy, room availability, visits, follow-ups and admissions.
Built: An end-to-end care management system with multi-home visibility, enquiry pipeline, occupancy, room status, follow-ups, residents, reporting and audit trails.
Management can see occupancy, opportunities and overdue actions across the operation from one place.
Problem: A trade and service workflow needed to connect enquiries, customers, jobs, assets, communication and invoicing without staff jumping between systems.
Built: A field-service CRM with leads and quotes, customers, jobs, service records, assets, job photos, communications, maps, costs and invoicing workflows.
The job record becomes the single operational source of truth from enquiry through to completion.
Problem: Creating accurate room layouts can mean specialist desktop software, manual sketches or a process that is too technical for customers and non-specialist staff.
Built: A browser-based planning tool with room drawing, walls, doors and windows, a searchable furniture and symbol library, measurements, layers, 2D/3D views, photo import and export tools.
A complex planning workflow becomes an accessible custom tool that can be used directly in the browser without relying on specialist design software.
Problem: Partner referrals, approvals, rewards and follow-up were difficult to manage consistently as the referral programme grew.
Built: A branded partner portal for referrers, referral submissions, approvals, rewards, commission tracking, leaderboards, card requests, resources and reporting.
Partners get a professional experience while the team can manage the entire referral programme in one system.
Problem: Leads, aftercare, marketing activity and room capacity across different student properties needed to be visible together.
Built: A property operations portal combining lead tracking, aftercare, marketing activity and live room-capacity management across multiple sites.
Teams can see availability and occupancy without piecing the picture together manually.
Problem: Customers needed a quick booking journey across multiple MOT centres without each site having to manage the process manually.
Built: A six-step booking flow with vehicle lookup, centre and service selection, live date and time choice, customer details and central booking management.
A simple customer booking experience that can scale across multiple locations.
Problem: Clients and practitioners needed coaching, resources and connected care services to feel like one joined-up experience.
Built: A branded performance-care admin and client system connecting client management, resources, PT Distinction delivery and wider practitioner tools.
The business can keep specialist tools where they add value without making the client experience feel fragmented.
Find out where your current systems are creating unnecessary admin, lost visibility or bottlenecks — and what you could improve first. Run the free Systems X-Ray, get an instant personalised report, then choose whether to talk it through or request a free working prototype.
Takes around 3 minutes. Your report is instant. The free prototype route starts with a focused 15-minute call.
You should not have to commit thousands of pounds to a custom system based on a PDF and a promise. If your Systems X-Ray identifies a good opportunity, you can ask us to show you what the solution could actually look like first.
After a focused 15-minute call, we create a no-obligation working prototype with sample data, realistic screens and the core workflow. You can explore it, watch the walkthrough and decide whether you want us to turn it into the full production system.
Prototype route
From idea to something you can use
Tell us what is happening now, where the friction sits and what you want the business to do better.
At the end of your report, request a free prototype and we will arrange a focused 15-minute scoping call.
We turn the strongest opportunity into a working demonstration using sample data and realistic workflows.
You receive access plus a short walkthrough so you can click around, see the idea working and decide whether to take it into production.
Most service businesses do not have a software problem. They have a workflow problem. The tools are disconnected, the team works around the gaps, and the business ends up bending around whatever the software allows.
FTOS Studio starts with the process first, then builds the system around it.
Important data scattered across platforms that do not talk to each other.
Hours lost to repetitive tasks that should already be handled by the system.
The same information entered across multiple tools, forms and spreadsheets.
Enquiries fall through the cracks when there is no connected follow-up process.
Customers deal with too many links, portals, forms, logins and messages.
Businesses pay for overlapping tools that each solve part of the problem.
The setup works when the business is small, then becomes a bottleneck as it grows.
Custom software used to mean huge budgets, long timelines and enterprise-level development teams. AI-assisted development, modern build tools and vibe coding have changed the economics — but speed on its own is not enough for software a real business will rely on.
FTOS Studio combines that new development speed with the disciplines that still matter in production: process mapping, architecture, conventional coding where it is the right tool, permissions, governance, security, testing and ongoing support.
Traditional custom software
FTOS Studio approach
AI has changed how quickly custom software can be designed and built. It has not changed the things that make software dependable once a real business starts relying on it.
We use modern AI-assisted development to remove unnecessary build time, then combine it with the parts of traditional software engineering that still matter: architecture, permissions, governance, security, testing and maintainability.
We use AI to remove development time — not engineering standards.
The goal is not to “vibe code” something quickly and hope it holds together. The goal is to use the new tools where they create leverage, while keeping proper control over the system that goes into production.
ISO 27001
Certified information security management
SOC 2 Type II
Independently audited security controls
GDPR
EU data-protection controls and DPA availability
Encryption
AES-256 at rest and TLS 1.2+ in transit
A certified platform does not remove the need to make sensible decisions inside each application. The data, users, integrations and regulatory context still have to be considered project by project.
Base44's ISO 27001 and SOC 2 Type II status applies to Base44's platform and control environment; it is not a blanket certification of every individual custom application. Where a project handles more sensitive or regulated data, infrastructure, data residency and access requirements are reviewed during scoping.
FTOS Studio is not limited to fitness. We build practical custom systems for service businesses that rely on repeatable workflows, client or customer communication, bookings, reporting, payments, staff tasks, admin processes or internal operations.
Coaches often use one tool for training, another for check-ins, another for payments, another for resources and another for communication.
Custom coaching portals, client dashboards, check-in systems, programme delivery, AI-supported client summaries, onboarding workflows and reporting tools.
FTOS Studio can build the front-end experience, backend admin tools, workflow systems and AI support your business needs. The goal is not to add more software. It is to create a connected system that removes friction.
Mobile-friendly apps and web apps for clients, customers, members, staff or internal teams.
Secure login areas for customers, clients, parents, members or partners.
Operational views for managing work, tracking performance and seeing what needs attention.
Lead capture, sales follow-up, customer records, notes, pipelines and enquiry tracking.
Class booking, appointment booking, staff availability, resource booking and calendar workflows.
Member access, subscription status, content libraries, onboarding journeys and recurring service workflows.
Checklists, approvals, handovers, task flows, onboarding processes and repeatable admin systems.
Operational dashboards, client/customer reports, staff reports, usage reports and decision-making views.
AI assistants, support agents, lead qualification, content support, summaries and internal team helpers.
Marketing websites, application pages, lead capture, SEO/AEO-ready content, blogs, case studies and CRM-connected enquiries.
The goal is not to bolt AI onto your business for the sake of it. The goal is to make the system faster, clearer and more useful for the people actually using it day to day.
FTOS Studio builds AI tools and agents that connect directly to your business data — leads, clients, jobs, tasks, bookings and reports — so they do actual work, not generic text generation.
AI Agent
Connected to your system data
Show me leads that haven't had a follow-up this week.
14 leads found with no follow-up. 6 from the web form, 5 from the application funnel, 3 from direct enquiry. 4 have been waiting more than 3 days. Want me to draft follow-ups for those 4?
Yes — draft the messages and create a task for each.
Done. 4 follow-up drafts created and tasks added to your queue, each linked to the lead record. Review them in the Lead inbox when you're ready.
Qualify enquiries, route leads, summarise forms and trigger follow-up sequences automatically.
Generate content ideas, plan campaigns and support blog and social media workflows.
Score leads, summarise calls, prepare proposal notes and remind the team to follow up.
Answer common questions using business-specific FAQs, policies and service information.
Help staff find customer records, task status, SOPs and what needs doing next.
Summarise work, process documents, create handover notes and trigger workflow actions.
Summarise check-ins, flag clients needing attention and support programme creation.
Job summaries, enquiry triage, customer notes, quote support and repeatable admin tasks.
FTOS Studio can build the website, landing pages and application funnels that sit in front of your custom system, so leads, enquiries and content connect properly with the backend.
A website should not just look good. It should capture leads, answer buyer questions, connect to your CRM and support the system behind it.
What is AEO?
Answer Engine Optimisation means structuring your content so AI search tools and answer engines can understand, cite and recommend your business more easily.
Included capabilities
10 connected capabilitiesCustom software does not always mean replacing everything. FTOS Studio can connect with the systems you already use where the platform allows it, helping your new system fit around the tools that still work.
Worth knowing
Integrations depend on whether the third-party system provides suitable access, APIs, webhooks or export/import options. Anything complex is reviewed during the audit and may require additional scope.
Off-the-shelf software can be useful, but it usually forces your business into someone else's workflow. FTOS Studio starts with your process, then builds the system around it.
Off-the-shelf
You adapt your business to the tool.
FTOS Studio
The system is built around your process.
What you gain
Concierge is the ongoing technical partner layer behind your system. It is not just keeping the platform live. It means support, maintenance, updates, usage monitoring and help evolving the system as your business changes.
Instead of paying for five disconnected tools that may never properly fit, Concierge keeps your custom system supported and adaptable.
What Concierge includes
Hosting
Platform and infrastructure.
Technical support
Direct access to the build team.
Bug fixes
Problems resolved promptly.
Maintenance
Kept up to date and stable.
Usage monitoring
System performance watched.
Ongoing improvements
Refinements over time.
Software updates
Requested changes scoped and delivered.
Team support
Help for the people using the system.
Client tech support
End-user support where agreed in scope.
Concierge relationship
Long-term technical partner, not just a vendor.
Modern development and AI-assisted engineering let us prototype and build faster, but complexity still matters. A focused internal tool is not the same project as an end-to-end operating platform.
Usually 2–4 weeks
A tightly scoped portal, dashboard, internal tool, booking journey or workflow system with limited integrations.
Usually 4–8 weeks
A broader operational platform connecting multiple workflows, user types, data sources, automations or external tools.
Usually 8–12+ weeks
A more complex end-to-end platform with deeper business logic, multiple departments, migrations, AI or significant integrations.
Final scope, delivery plan and price are confirmed after we understand the workflow, user roles, integrations, migration, usage and support requirements.
We do the thinking before the expensive part. The audit identifies the opportunity, the prototype lets you experience the idea, and only then do we turn an agreed concept into production software.
Start by showing us how the business works now, where the friction sits and what you want to improve.
At the end of your report, either talk the results through with us or request a free working prototype.
For the prototype route, we use a focused 15-minute call to pin down the workflow worth demonstrating. No long sales presentation.
We create the no-obligation prototype with sample data and give you access plus a short walkthrough so you can explore it.
If you want to proceed, we confirm the production scope, integrations, build stages, delivery window and final price.
We turn the agreed concept into the production system, testing each important workflow as the build develops.
You and the people who will actually use the system test it before launch. We fix issues and complete agreed refinements.
We handle handover and training, then stay involved through hosting, support, maintenance and ongoing improvement.
Start with the free Systems X-Ray. When you receive your report, you can either request a deeper audit conversation or choose the free prototype route and have a focused 15-minute call before we build a working concept for you to explore.
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